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Mercedes has
created an unconventional presentation idea under the heading “Tuner
Challenge”. Ahead of the equally unconventional SEMA Show in the gaming
hotspot of Las Vegas, the Stuttgart company announced a competition for
tuning firms. The object of desire – the compact GLK-Class. The
distinctively styled automotive character with an edge seems predestined
to arouse a wide range of tuning fantasies.
Tuning operations were tasked with highlighting the possibilities
presented by the GLK’s wide-ranging talents through their ideas and
designs. The four most convincing concepts were selected and the winners
given the opportunity to implement their proposals. This process saw the
creation of GLK models that are as leading-edge as they are unorthodox,
and that now take centre stage in Mercedes’ participation at this year’s
SEMA Show.
“Widestar”, “The GLK Urban Whip”, “The GLK Pikes Peak Rally Racer” and
“The GLK Rock Crawler” will attract attention even at SEMA, which
is not exactly short on highlights and is becoming increasingly important
as a trendsetting springboard for the European tuning scene. This
presentation also represents the GLK premiere on the North American
market, where sales are scheduled to begin in January 2009. “Our GLK is a
character bursting with expressiveness, and a new model for us within a
young market segment in the U.S.,” comments Mercedes-Benz Head of Design
Gorden Wagener. “We selected SEMA in Las Vegas as the backdrop for its
first appearance in North America because we want to take advantage of the
show’s glamour and to underscore the highly individual character of the
GLK. An SUV with an edge that is so refreshingly alternative, demands a
somewhat alternative setting.”
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Good market
prospects are being forecast for the compact GLK in the U.S. The visual
appeal and functionality of its exterior design make the GLK a distinctive
and versatile vehicle, as do its exceptional handling and excellent safety
characteristics combined with superb comfort both on and off-road.
GLK-Class freely interpreted four times
Four fundamentally different rebuilds make one thing abundantly clear –
the GLK-Class is one of the most multi-faceted SUV models ever, and one
that retains its distinctive character, even in the face of somewhat
unconventional modifications. With each respective tuner fantasy and the
help of some exotic ingredients, the SUV has been turned into an exclusive
specialist for the road, beach, city or rally stage. “We wanted to see
what kinds of interpretations were inspired by our GLK and how they would
further sharpen this very strong character. The tuners opted for
completely differing approaches, demonstrating the potential of our GLK
concept,” continues Gorden Wagener.
With its GLK Pikes Peak Rally Racer, RENNtech from Lake Park, Florida
has created a motorsport vehicle inspired by the unlimited class of the
legendary Pikes Peak Hill Climb in Colorado. The drivetrain of the
RENNtech GLK is complemented by a hybrid module that guarantees excellent
acceleration figures.
BRABUS, based in Bottrop, Germany, represents the German element of
this tuning fraternity and presents the Widestar, a production-ready,
high-performance on-road vehicle that also pays tribute to the distinctive
refinement of vehicles bearing the three-pointed star.
GLK Urban Whip is the name given by Boulevard Customs from St.
Petersburg, Florida to its creation, which makes its entrance with a
significantly widened bodyshell, massive 26 inch wheels and a mighty
on-board entertainment system that, according to the figures, is likely to
have an impact at full blast of seismological proportions.
The team at the Legendary Motorcar Company from Ontario, Canada,
which is more commonly associated with the restoration of American muscle
cars, created The GLK Rock Crawler. The exotic design for snow and sand
includes a winch system that can provide wakeboarders and snowboarders
alike with the necessary impetus.
The base vehicle for Boulevard Customs, Legendary Motorcar and RENNtech is
the series production GLK350 with a 3.5 litre V6 engine generating 200
kW/272 hp, while BRABUS opted for the diesel-driven GLK 320 CDI 4MATIC.
The base versions of all models are equipped with the 7G-TRONIC
seven-speed automatic transmission.
Show vehicles with public voting
Mercedes-Benz is combining a voting program for the North American public
with its appearances at SEMA and the subsequent Los Angeles Motor Show,
where the customized GLKs will also be presented. At either show, or in
the internet at www.mbusa.com, visitors can cast their vote for their
favourite model. The winner of the “Tuner Challenge” will be announced on
2nd December.
The American trade body SEMA (Specialty Equipment Market Association) has
been hosting the tuning show of the same name for over forty years.
Starting out as a performance show for a specific few industry insiders,
SEMA has grown to become the most important trade show in tuning,
accessories, components and workshop equipment throughout the American
continent, and is exercising an increasing influence on the European
tuning scene. SEMA 2008 take place as always in the Las Vegas Convention
Center, and is open exclusively to trade visitors from 4th – 7th November.
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